SMATHIUM - A Blockchain Based Loyalty Platform

Among the many blockchain projects being launched today, only a few have significant economic value. The problem is that most are focusing on raising financing through ICOs rather than product development. SMATHIUM understands its market better given that most of its team members are highly skilled and experienced professionals in designing and implementing loyalty reward programs. With over 10 years of hands-on experience in this field, we can confidently say that we understand the challenges of this industry and are best suited to offer a blockchain based solution.

SMATHIUM is a blockchain-based loyalty platform aimed at solving the key challenges facing the traditional loyalty programs. Studies show that while customers love loyalty programs, they are not enjoying them to the maximum. A survey by CodeBroker shows that at least 54% of consumers are frustrated with their loyalty reward programs. The reasons for the frustrations include lack of differentiation and the fact that the majority only provide limited benefits. Also, implementing a robust loyalty reward program tends to be ridiculously expensive locking out the majority of businesses.

While conglomerates such as departmental stores and airlines can afford to provide high-value membership programs to their customers, small and medium enterprises cannot. Smathium aims to bridge this gap by building a multi-business loyalty reward platform that is open to all types of businesses. At the heart of this platform is the goal of creating long-term value for customers rather than serving as a short-term promotion. Think of our solution as a Decentralized Application (DApp) where all businesses can create their loyalty reward programs powered by a single token.

This token can be used for transactions across all businesses registered on our platform and can be traded in exchanges. Smathium's goal is to create a DApp where brands can connect their existing loyalty programs to a blockchain network. All transactions within our ecosystem are facilitated through the SMA token which is our official cryptocurrency. Smathium will be launching a news app and a quiz app in December 2018 and January 2019 respectively.

Introducing Smathium

SMATHIUM is a blockchain-based loyalty platform aiming to solve the key challenges facing traditional loyalty programs. A decentralized Application (dApp) where all businesses can create their own loyalty reward programs powered by a single token. A single united loyalty point system in small on/off-line retails around the globe involving everyday life. Cafe, restaurants, grocery store, and even shopping mall !

Studies show that while customers love loyalty programs, they are not enjoying them to the maximum. A survey by CodeBroker shows that at least 54% of consumers are frustrated with their loyalty reward programs. The reasons for the frustrations include lack of differentiation and the fact that the majority only provide limited benefits. Also, implementing a robust loyalty reward program tends to be ridiculously expensive locking out the majority of businesses.

While incumbents such as departmental stores and airlines can afford to provide high-value membership programs to their customers, small and medium enterprises cannot. Smathium aims to bridge this gap by building a multi-business loyalty reward platform that is open to all types of businesses. At the heart of this platform is the goal of creating long term value for customers rather than serving as a short-term promotion.

Think of our solution as a Decentralized Application (dApp) where all businesses can create their loyalty reward programs powered by a single token. This token can be used for transactions across all businesses registered on our platform and can be traded in exchanges. Smathium aim is to create a dApp where brands can connect their existing loyalty programs to a blockchain network. All transactions within our ecosystem are facilitated through the SMA token which is our official cryptocurrency.

Problem Of Loyalty Program

Closed Structure
Customers cannot not use
The rewards they have received at other brands
Insufficient Rewards
Rewards provided are insufficient and
Do not attract interest from customers.
Lack of Differentiation
Reward programs without differentiation
Makes customers leave.

SMATHIUM Platform

Anyone Can Enjoy Membership Benefits Like That of a Department Store
Anyone including app businesses and small merchants can provide their own unique membership programs to customers. Provide differentiated membership programs to your loyal customers.
Example of Smathium benefits at a shopping mall
Shopping malls can provide membership benefits appropriate for consumer experience instead of providing simple coupons.
Single Unified Coin
Customers can receive their rewards in a single form of cryptocurrency instead of different points for each brand. Smathium guarantees the rightful assets to its customers.
Tradable Benefits
Brands participated in Smathium Platform can buy and sell their benefits. Membership program is a new sales channel for large scale sales for the brands.